Prasoon Joshi
Prasoon Joshi (born 16 September 1971) is
an Indian poet, writer, lyricist, screenwriter, and communication specialist
and marketer. He is the CEO of McCann World group India and Chairman APAC (Asia
Pacific), a subsidiary of the global marketing firm McCann Erickson. He was
appointed as the Chairperson of the Central Board of Film Certification on 11
August 2017.
Prasoon has received the Filmfare Best
Lyricist Award three times, in 2007 and 2008 and again in 2014 for the Hindi
movie Bhaag Milkha Bhaag. He has also received the National Film Award for Best
Lyrics twice, for his work in Taare Zameen Par (2007), and Chittagong (2013).
He was awarded Padma Shri by the Government of India in 2015, for his
contributions towards the field of Arts, Literature and Advertising. He is one
of the trustees of IGNCA, a member of Nehru Memorial Museum & Library
Society Panel and is among the select 120 members of the National Committee for
Commemoration of 150th Birth Anniversary of Mahatma Gandhi
Early life and education
Prasoon Joshi spent his earliest years in
the north Indian state of Uttarakhand (then part of Uttar Pradesh). His father,
D.K. Joshi, was the Additional Director of the state's Education Service. These
early years all across the northern India – and spending time in places like
Almora, Nainital (where his extended family and relatives still live), Tehri,
Chamoli Gopeshwar, and later Rampur, Meerut and Delhi – gave Prasoon a
remarkable feel for the real Indian pulse that he is now celebrated for in his
screenplays, dialogues, lyrics, and advertising. His mother, Sushma Joshi, a
lecturer in political science, performed for the All India Radio for over three
decades. His parents are qualified classical vocalists and daily home life for
the young Prasoon was marked with academic discipline, a rich vein of the
artistic life and a strong sense of music and culture.
He started writing early in life and
published his first book at age 17, Main Aur Woh, a 'conversation with
himself'. Two more books Dard So Raha Hai and Samadhan followed establishing
him as an author.
His book, Sunshine Lanes, a collection of
his songs, was launched at the Jaipur Literature Festival in January 2013.
Prasoon’s latest book ‘Thinking Aloud’ a collection of essays on emerging India
was published in 2016.
Prasoon did his BSc and post graduation
in Physics, then elected to pursue an MBA from Institute Of Management
Technology, Ghaziabad. During his MBA education he decided to fuse his love for
culture and art and his faculty for the commercial dynamic and make his career
in advertising.
Advertising
Prasoon started his career with Ogilvy
& Mather in Delhi. In just 10 years, he was appointed the Executive
Creative Director of the Mumbai office. In early 2002, he joined
McCann-Erickson as Executive Vice-President and National Creative Director. By
2006, he was the Regional Creative Director for South and South East Asia. In
December 2006 he was promoted to Executive Chairman for McCann Worldgroup India
and Regional Creative Director for Asia Pacific.
Joshi is known for creating
brand-building work for multinational brands including Nestle, Coca cola,
Microsoft, Mastercard, L’Oréal, Intel X Box, Reckitt Benckiser, Unilever,
Perfetti, J&J, as well as Indian Brands like Britannia, Saffola, Dabur, ITC
foods, TVS motors, Reliance, Reliance Jio, Paytm, RadioMirchi, and media brands
like NDTV India (Sach dikhate hain hum),
Times Now, CNBC, CNN IBN, and the Cannes-winning Thanda matlab Coca-Cola
campaign with Aamir Khan.
His Happydent television commercial was
listed by Bob Garfield of AdvertisingAge as one of his personal choices for the
Cannes Gold in 2007, and it was chosen by a Gunn Report poll as one of the 20
best ads of the 21st century.
His works were utilized for various
social campaigns in India: Swacch Bharat, education, polio eradication, malnutrition,
women empowerment, child rights, against student suicide, and UN millennium
goals. His contribution was acknowledged for the 2014, and subsequently 2019
elections.
Film career
Javed Akhtar, Prasoon
Joshi and Gulzar
Prasoon made his debut as a film lyricist
with Rajkumar Santoshi's Lajja, a critical and commercial success, and this
soon led to Yash Chopra's Hum Tum and a string of highly successful Bollywood
films like Fanaa, Rang De Basanti, Taare Zameen Par, Black and Delhi 6. With
Rang De Basanti (2006), he also became a dialogue writer.
He won the Filmfare Best Lyricist Award
for "Chand Sifarish" from the film Fanaa in 2007 and for
"Maa" from Taare Zameen Par in 2008. He has won the prestigious
National Award twice. The first for his work in Taare Zameen Par and the second
one in 2013 for Chittagong.
He had also written the script for the
award-winning 2014 film Bhaag Milkha Bhaag.
As a CBFC chairman he has maintained the
fine balance between the filmmakers and societal sensitivities, instituted
dialogue discussion instead of controversy and has played a big role in digitising
CBFC functionality.
Global and national recognition
In 2008, he was invited as the Cannes
Jury chairman and in 2009, he was named among the exclusive 10-member Cannes
Titanium and Integrated Jury at the Cannes Lions International Advertising
Festival. In 2006, he was chosen a 'Young Global Leader 2006' by the Forum of
Young Global Leaders, an affiliate of the World Economic Forum, In 2007, he was
asked to be a judge of the nationally popular reality singing competition Dhoom
Macha De on NDTV Imagine. Joshi was part of the select three-member Core
Creative Advisory Committee for the Commonwealth Games 2010 opening and closing
ceremonies, with Shyam Benegal and Javed Akhtar.
Social theme work
Tata Jagriti Anthem
Dettol Swachh Bharat
Poshan Anthem
Filmography
1. Manikarnika: The Queen of Jhansi
(2019)
2. Vishwaroop II (2018)
3. Neerja (2016)
4. Margarita With A Straw (2015)
5. Satyagraha (2013)
6. Bhaag Milkha Bhaag (2013)
7. Ishkq in Paris (2012)
8. Teri Meri Kahaani (2012)
9. Aarakshan (2011)
10. Break Ke Baad (2010)
11. Sikandar (2009)
12. London Dreams (2009)
13. Delhi 6 (2009)
14. Ghajini (2008)
15. Thoda Pyaar Thoda Magic (2008)
16. Taare Zameen Par (2007)
17. Fanaa (2006)
18. Rang De Basanti (2006)
19. Black (2005)
20. Rok Sako To Rok Lo (2004)
21. Phir Milenge (2004)
22. Hum Tum (2004)
23. Aankhen (2002)
24. Kyon? (2003)
25. Love at Times Square (2003)
26. Lajja (2001)
27. Bhopal Express (1999)
When Prasoon watched the film Sikander,
he was inspired by it and wrote a song called "Dhoop ke sikke".
Later, this song was incorporated in the film.
Private albums
He has been the lyricist for several
Indipop albums which have been hits:
Mann Ke Manjeere, an album on women's
dreams for human rights organisation Breakthrough, sung by Shubha Mudgal (2000)
Ab Ke Saawan for Shubha Mudgal (1999)
Dooba Dooba Rehta Hoon for Silk Route
Short films on
malnutrition
Prasoon Joshi and Aamir Khan have decided
to prepare 50 short films on malnutrition after being invited by the prime
minister of India. According to Mr. Joshi, Aamir and himself did not get along
well because they do not compromise their work.
Awards
He was awarded Padma Shri, the fourth
highest civilian award of India, in 2015.
|
Sl.
No. |
Year |
Nominated
work |
Award |
Category |
Result |
|
1. |
2003 |
Thanda
Matlab Coca-Cola campaign |
Cannes Lion
Award |
International
Advertising Festival |
Won |
|
2. |
2005 |
Hum Tum |
Star Screen
Award |
Best
Lyricist (for the song "'Saanson Ko Saanson'") |
Won |
|
3. |
2007 |
Rang De
Basanti |
Media
magazine |
No. 1
Creative Director in Asia Pacific |
Won |
|
4. |
Zee Cine
Awards |
Best
Lyricist (for the song " "Masti Ki Pathshala") |
Won |
||
|
5. |
Global
Indian Film Awards |
Best Lyricist |
Won |
||
|
6. |
Filmfare
Awards |
Best
Dialogue |
Nominated |
||
|
7. |
Best
Lyricist (for the song "Roobaroo") |
Nominated |
|||
|
8. |
2007 |
Fanaa |
Filmfare
Awards |
Best
Lyricist (for the song "Chand Sifarish") |
Won |
|
9. |
International
Indian Film Academy Awards |
Best Lyricist |
Won |
||
|
10. |
Bollywood
Movie Awards |
Best
Lyricist |
Won |
||
|
11. |
2008 |
Taare
Zameen Par |
National
Film Awards |
Best
Lyricist (for the song "Maa") |
Won |
|
12. |
Filmfare
Awards |
Best
Lyricist (for the song "Maa") |
Won |
||
|
13. |
Zee Cine
Awards |
Best
Lyricist (for the song " "Maa") |
Won |
||
|
14. |
Producers
Guild Film Awards |
Best
Lyricist (for the song " "Maa") |
Won |
||
|
15. |
Star Screen
Awards |
Best
Lyricist (for the song " "Maa") |
Won |
||
|
16. |
2009 |
N/A |
NDTV Indian
of the Year |
Special
Award for Lyrics |
Won |
|
17. |
Ghajini |
Filmfare Awards |
Best
Lyricist (for the song "Guzarish") |
Nominated |
|
|
18. |
2010 |
Delhi-6 |
Filmfare
Awards |
Best
Lyricist (for the song "Masakali") |
Nominated |
|
19. |
Best
Lyricist (for the song "Rehna Tu") |
Nominated |
|||
|
20. |
2nd Mirchi
Music Awards |
Album of
The Year |
Won |
||
|
21. |
Lyricist of
The Year (for the song "Masakali") |
Won |
|||
|
22. |
Break Ke
Baad |
3rd Mirchi
Music Awards |
Album of
The Year |
Nominated |
|
|
23. |
2011 |
Aarakshan |
4th Mirchi
Music Awards |
Upcoming
Music Composer of The Year (for the song "Saans Albeli") |
Nominated |
|
24. |
2012 |
Chittagong |
National
Film Awards |
Best
Lyricist (for the song "Bolo Naa") |
Won |
|
25. |
2014 |
Bhaag
Milkha Bhaag |
Filmfare
Awards |
Best
Lyricist (for the song "Zinda") |
Won |
|
26. |
International
Indian Film Academy Awards |
Best
Screenplay |
Won |
||
|
27. |
Best Story |
Won |
|||
|
28. |
Best
Dialogue |
Won |
|||
|
29. |
Producers
Guild Film Awards |
Best
Screenplay |
Won |
||
|
30. |
Best Story |
Won |
|||
|
31. |
Mirchi
Music Awards |
Lyricist of
The Year (for the song "Maston Ka Jhund") |
Won |
||
|
32, |
2015 |
N/A |
Government
of India |
Padma Shri
(for contribution in Arts) |
Honorary |
Personal life
Prasoon’s wife Aparna works in the field
of preserving and promoting Indian classical and filk music and is the
co-founder of the India Music Summit. They have been married for over a decade
and have a daughter named Aishaanya.
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